Scotify Graphic Standards & Guidelines
The Scotify Graphic Standards establish a clear, modern, and unified visual identity. These comprehensive guidelines specify exact standards for brandmarks, color palettes, typography, clear space, and acceptable partner applications.
01. VISUAL IDENTIFIER
The Scotify Brandmark
The Scotify Solutions logo is the core identifier of our digital growth platform. It reflects innovation, speed, and precision. The full brandmark must be included on all official communications, product dashboards, press kits, and co-branded partner displays.
Primary Full Brandmark
Main Scotify logo featuring icon symbol and typography. Standard for web headers, marketing materials, and partner integrations.
Alternative Monochromatic / Wordmark
Clean, high-contrast variant for light surfaces, monochromatic print, or secondary dark-mode applications.
Protected Clear Space
Maintain a minimum clear space surrounding the brandmark equal to the height of the letter "S" in Scotify. No other text, graphics, or borders may intrude into this zone.
Minimum Render Size
Digital display minimum width is 120px. For print applications, the brandmark must measure at least 1.0 inch (25.4mm) wide to guarantee legibility.
Background Alignment
Always ensure sufficient contrast. The primary brandmark is optimized for Dark Onyx (#0f1113) or dark imagery, while the monochrome version is reserved for high-key backgrounds.
02. COLOR ARCHITECTURE
Brand Color Palette
Our high-contrast color scheme pairs deep obsidian values with a vibrant electric lime accent. Precision adherence to these exact color values guarantees immediate brand recognition across all devices and media.
Main Background & Canvas
Primary Brand Accent & Highlights
Primary Headings & Key Typography
Body Text, Subtitles & Secondary UI
03. TYPOGRAPHIC SYSTEM
Typography Standards
Scotify utilizes a high-impact typographic hierarchy. Display headlines use bold, uppercase sans-serif styling for maximum authority, while body text provides ultra-clean legibility on high-density screens.
Display Header (Syne / Inter Black)
Used exclusively for Page Titles, Hero Headlines, and Section Headers. Always rendered in uppercase with tight letter-spacing.
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Body Text (System Sans / Inter)
Used for long-form descriptions, card summaries, and user interface controls. Clean, high x-height for readability.
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Highlighted callouts use pure white (#ffffff) or Electric Lime (#cefd23) for structural emphasis.
04. COMPLIANCE & RESTRAINT
Approved Use vs. Violations
To preserve the integrity and strength of the Scotify Solutions identity, strictly avoid modifying the logo proportions, background colors, or typography styling.
- ✓ Place full brandmark over Scotify Onyx (#0f1113) or solid dark backgrounds.
- ✓ Maintain strict clear space requirements (minimum 1x height of letter "S").
- ✓ Use Electric Lime (#cefd23) exclusively for primary CTA buttons and accent callouts.
- ✓ Scale brandmark proportionally using original aspect ratio vector assets.
- ✕ Do NOT stretch, skew, rotate, or alter brandmark proportions.
- ✕ Do NOT alter logo colors, substitute unapproved gradients, or add drop shadows.
- ✕ Do NOT place the dark brandmark on busy, low-contrast, or brightly patterned images.
- ✕ Do NOT recreate the logotype using unapproved novelty or decorative fonts.
Need Official Brand Assets?
Download the complete Scotify Solutions Brand Media Kit including PNG brandmarks, color swatches, and partner guidelines.